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HIGHLIGHTING 40 YEARS
OF CREATIVITY FOR KIDS

Developed product launch, through media coverage at NYC Toy Fair, for a new line of teen and Smithsonian Institute licensed creative kits. Implemented a marketing plan and brand excitement for the "40th Anniversary" celebration.

STRATEGY

Highlight 40 years of creative kids craft innovation and develop media attention. Create branded collateral, press packets, information flash drives, and social media campaigns.  Secure placement on TLC "Cake Boss" and signature cake for media cocktail party at trade show booth.

RESULTS

Increased trade show traffic and social media excitement in shares/ likes ranging from 45-60% growth due to TLC "Cake Boss" 40th anniversary episode filming. Secured product placement in several national parenting magazines and worked closely with Good HouseKeeping's "Best of 2015" team on select craft kits.

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