SENIOR ART DIRECTOR

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I was challenged to create a fresh new identity for Nourison while at the same time maintaining the strong brand equity that they had been building for 45 years.  without loosing its core brand essence. 

 

I led creative teams in developing overarching campaigns for social media, digital marketing, traditional ads, print collateral, landing pages, video shoots, Amazon Overstock, Wayfair pages, and website redesigns.