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BRAND STRATEGY
PRODUCT LAUNCHES
360 CAMPAIGNS
CREATIVE DIRECTOR
When I began at Samsung in 2016, the challenge was to build onto an iconic brand in fresh, innovative ways with a seamless user experience. I worked on and led creative/marketing teams on everything from Demand Generation (SAAS) to B2B/B2C product launches.
In my time there, I led a range of exciting and challenging projects including an Employee Purchase Program, a B2B approach to capturing new clients through existing businesses. My areas of focus have included ensuring brand consistency and messaging for print, digital, social media, and advertising campaigns.
Each project below involved collaboration with global agency giants like Publicis Sapient, Truth Agency, Ogilvy, Samsung’s digital design lead, engineering, as well as our content and sales team.
LAUNCHING GALAXY PRODUCTS INTO
THE STRATOSPHERE
Before each launch, style guides were strategically developed to help brand Samsungs robust line of Galaxy products. With clean lines, bold black, and heroic products shots the work spanned across print, digital, video, and social.
Launch Digital Marketing Announcement Emails
Launch Digital and Print Banner Ads
NATIONAL CAMPAIGNS
Over-arching campaigns encompassing ideation, wire frames, mockups, social media marketing, digital marketing, banners, posters, and print collateral.
EPP Employee Purchase Program
A B2B campaign capturing new clientele through existing businesses ranging from military, government agencies, to private companies such as American Express.
Dunkin' Donuts Smart Signage Program
Infographics
Scroll through examples and DOUBLE CLICK THE IMAGE for the complete infographic story