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DEVELOPING A BUSINESS FROM BRAND TO BUZZ

High-end quirky accessory line, ran for over eight years and created by myself (hence the funny name). Developed business, brand message, product design, line plan, overseas production setup, sales strategy, marketing, media attention, strategic partnerships, and distribution deals.

Established brand growth through sales targeted to high-end department stores, boutiques, and e-commerce sites. Implemented a strategic media push into all outlets from television to print.  

STRATEGY
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RESULTS

Within 5 years, the line sold worldwide in department stores such as as Nordstrom, Fred Segal, Harrods, Holt Renfrew, and Beams. The collection increased from 5 to 40 SKUs, with a full range of accessories. The product and company was featured on CNN's Headline News "On the Rise", BRAVO, The Today Show, Entertainment Tonight, InStyle, Vogue, and more.

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