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RESURRECTING A 100
YEAR OLD BRAND

The oldest Scotch Whisky company re-entering the US market, after being shelved for over twenty years.  Establish brand awareness through media attention, events, and product placement.

Media campaign launched with comprehensive press packet, decks, and signature recipes created by famous author/mixologist.  Social media campaigns developing brand audience, likes, and shares. Pouring Events at media sources such as Wenner Publication's Rolling Stone magazine.

STRATEGY
RESULTS

Printed media placement in top regional and national publications.  Social media campaigns established 5,000+ organic likes in 4 months, multiple shares, and strategic cross promotions. Established connections with core spirit bloggers reviewing Usquaebach and rating the product line.

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